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One of the most well-known animated icons of all time, SCOOBY-DOO
has been running from monsters and delighting children with
his mystery adventures for decades. Now, BISSELL Homecare,
Inc. has paired up with Warner Bros. Consumer Products to
encourage children not to run away from household cleaning,
but to actually get into the cleaning groove with their latest
product inspired by the lovable canine.
The Bissell SCOOBY-DOO Groovy Vacuum is a fully functional,
lightweight vacuum adapted from BISSELL’s popular GoVac
rechargeable vacuum. The easy-to-use vacuum features a rotating
brush, adjustable handle and the versatility to switch from
an upright to a hand vacuum in seconds. Its retro design
is aqua, orange, and lime with the SCOOBY-DOO character featured
in the center. The SCOOBY-DOO Groovy Vac is recommended for
children six years of age and older.
"Positive feedback from parents on our original GoVac product
led us to create a version specifically geared towards children," said
Jim Krzeminski, senior vice president of sales, marketing
and product development for BISSELL Homecare, Inc. "After
successfully introducing the Barbie® Real Vacuum last
year, we searched for a child-friendly design that would
have universal appeal to both girls and boys."
"The character of SCOOBY-DOO and his Mystery Inc. Gang has
been a mainstay in Saturday morning cartoons for years. And,
his popularity continues to grow today, with the debut of
his second major live-action feature film and the continuous
roll out of SCOOBY-DOO cartoons and home videos in 2004.
To kids, SCOOBY-DOO is groovy and it is no mystery that we
hope his likeness on our lightweight, rechargeable machine
will help encourage kids to have fun while cleaning up after
themselves."
The SCOOBY-DOO Groovy Vac (suggested retail price of $39.99)
will be available in February 2004, just before the SCOOBY-DOO
2: MONSTERS UNLEASHED movie premieres on March 26. Interested
adult consumers can find it on Amazon.com or can call (800)
237-7691 or visit the BISSELL Web site at www.bissell.com
for more information.
A 127-year-old company, Grand Rapids-based BISSELL Inc. – pioneer
of America’s early carpet sweeper – is an international
manufacturer of home cleaning products, including sweepers,
vacuums, deep cleaning machines and cleaning formulas sold
at retail locations nationwide. The company, in its fourth
generation of family leadership, is the seventh oldest privately
held manufacturing company in the United States.
Warner Bros. Consumer Products, a Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.
SCOOBY-DOO and all related characters and elements are trademarks
of and © Hanna-Barbera.
Robert dawson is a contributing author to www.best-vacuum-cleaners.net.
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